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                 Mexico City, October 4, 2016

Everybody will be talking about FORMULA 1 GRAN PREMIO DE MEXICO 2016™ thanks to “El Sabor de la Formula 1” Corporacion Interamericana de Entretenimiento (CIE) introduces the innovation El Sabor de la Formula 1®, a gastronomic tour around the best restaurants in Mexico City, which emerges from Sabor es Polanco- the most relevant gourmet festival in the capital of the country – and FORMULA 1 GRAN PREMIO DE MEXICO 2016™ – the biggest sport event of the year. As part of the alternative activities, El Sabor de la Formula 1® will offer the audience the opportunity to try the unique touch of the most recognized chefs of our city along the different restaurants which comprise the gastronomic offer of the festival. It will all be developed in an exclusive atmosphere like those experienced in the best metropolis, where the main culinary events and of course Formula 1® Grand Prix take place; this as a prelude of the glamour expected to be present inside and outside the Autodromo Hermanos Rodriguez at FORMULA 1 GRAN PREMIO DE MEXICO 2016™. This initiative goal is starting the engines toward the FORMULA 1 GRAN PREMIO DE MEXICO 2016™ so that both national and international visitors – including media, managers, teams and drivers – enjoy the existing wide top class gastronomic offer in CDMX. “With El Sabor de la Formula 1 we want to bring all the track excitement to the table, in order to transmit our F1ESTA’ s energy and passion to all the city”, said Federico Gonzalez Compean, FORMULA 1 GRAN PREMIO DE MÉXICO™ Managing Director. “It will certainly be a culinary experience that will conquer our fans palates”. Over 80 restaurants created a special menu inspired by Formula 1® for the diners to enjoy it with a preferential price from October 17 to October 30. Alejandro Garza, Sabor es Polanco, Managing Director noted that “Involved restaurants did their best to offer a complete and attractive menu that no foodie shall miss”. Given the positive answer from chefs and owners of the restaurants, he added: “Not even going at a Formula 1 speed, it will be possible for them to try all those delicious menus”. During the announcement, representatives from the federal and local government local were also present to give the starting signal for this gastronomic project. And so, Horacio de la Vega, The Mexico City Sport Institute Director, said: “El Sabor de la Formula 1 brings an experience that goes beyond the Autodromo Hermanos Rodriguez, this activity aims to catch audience’s attention from a different angle, so they can live the different experiences offered in a world class event such as the Gran Premio de Mexico”. Finally, Miguel Torruco Marques, Mexico City Tourism Secretariat, said “Mexico City takes place 4th of the countries where you eat the best food and with the biggest variety of dishes; and events such as “El Sabor de la Formula 1” enriches the fact that our city is recognized as the touristic, cultural and gastronomic in Latin America, he celebrated that projects such as these were carried out”. Ximena de Cordova – Coordinator of PR at Mexico Tourism Board also attended the event. The starting grid, participant restaurants The culinary food comprised by a wide variety of restaurants and dishes include all kind of cuisines and food – from steaks and seafood, going from Mexican, French and Asian restaurants. All menus designed for restaurants, as well as their location, can be looked up at the FORMULA 1 GRAN PREMIO DE MEXICO 2016™– www.mexicogp.mx/elsaborf1– and Sabor es Polanco – www.saborespolanco.mx # RESTAURANT Hashtag 1 Amalia Gusto & Grill #Amalia 2 Azul / Condesa #AzulCondesa 3 Azul / Historico #AzulHistorico 4 Beef Bar #Beefbar 5 Bistro #Bistro 6 Cambalache  Insurgentes #Cambalache 7 Cambalache Polanco #Cambalache 8 Cambalache Oasis #Cambalache 9 Cambalache  Sn. Jeronimo #Cambalache 10 Cambalache  Vallejo #Cambalache 11 Candela Romero #CandelaRomero 12 Casa Regia #CasaRegia 13 Centro Castellano #CentroCastellano 14 China Grill #ChinaGrill 15 Cipriani #Cipriani 16 Cranker Patriotismo #Cranker 17 Cranker Sta Fe #Cranker 18 Cuines #Cuines 19 El Bajio C. Santa Fe #ElBajio 20 El Bajio Insurgentes #ElBajio 21 El Bajío Oasis Coyoacán #ElBajio 22 El Bajío Plaza Minaya #ElBajio 23 El Bajío Polanco #ElBajio 24 El Bajío Reforma #ElBajio 25 El Bajio Sta. Fe Sheraton #ElBajio 26 El Puntal del Norte #PuntalDelNorte 27 El Tajín #ElTajin 28 Entre Fuegos #EntreFuegos 29 Estoril #Estoril 30 Estoril Cafe #EstorilCafe 31 Fiebre de Malta #FiebreDeMalta 32 Fogo de Chao #FogoDeChao 33 Fonda Fina #FondaFina 34 Gloutonnerie #Gloutonnerie 35 Gogo y Lola #GogoYLola 36 Guzina Oaxaca #GuzinaOaxaca 37 Hotel Condesa DF #CondesaDF 38 Hotel Distrito Capital #DistritoCapital 39 Hotel Downtown México #DowntownMx 40 Jaguar #Jaguar 41 L´Ostería del Becco #OsteriaDelBecco 42 La Culichi #LaCulichi 43 La Fonda del Recuerdo #FondaDelRecuerdo 44 La Hacienda de Los Morales #LosMorales 45 La Miscelanea #LaMiscelanea 46 La Piedra Cantina #LaPiedra 47 La Rua #LaRua 48 La Rural #LaRural 49 La Trainera Mercado de Mariscos #LaTrainera 50 Lampuga #Lampuga 51 Les Moustaches #LesMoustaches 52 Lipp La Brasserie #LippLaBrasserie 53 Lobby / Hotel Habita #LobbyHabita 54 Luna Bistro /  Hotel Stara #LunaBistro 55 Maria Bonita #MariaBonita 56 Mar del Zur #MarDelZur 57 Morimoto #Morimoto 58 Murasaki #Murasaki 59 Nexo #Nexo 60 Novecento #Novecento 61 Nudo Negro #NudoNegro 62 Puerto Madero Arcos Bosques #PuertoMadero 63 Puerto Madero Polanco #PuertoMadero 64 Puerto Madero Sn. Ángel #PuertoMadero 65 Raiz #Raiz 66 Sanborns  Azulejos #Sanborns 67 Sanborns CARSO #Sanborns 68 Sanborns  Masaryk #Sanborns 69 Sanborns  Polanco #Sanborns 70 Sonora Grill Cocina de Brasa Amores #SonoraGrill 71 Sonora Grill Cocina de Brasa Coyoacán #SonoraGrill 72 Sonora Grill Cocina de Brasa Div. del Nte #SonoraGrill 73 Sonora Grill Cocina de Brasa Félix Cuevas #SonoraGrill 74 Sonora Grill Prime Insurgentes #SonoraGrillPrime 75 Sonora Grill Prime Masaryk #SonoraGrillPrime 76 Sonora Grill Cocina de Brasa Miyana #SonoraGrillPrime 77 Sonora Grill Cocina de Brasa Nápoles #SonoraGrill 78 Sonora Grill Cocina de Brasa Narvarte #SonoraGrill 79 Sonora Grill  Cocina de Brasa Reforma #SonoraGrill 80 Sonora Grill Prime Roma-Condesa #SonoraGrillPrime 81 Syrah #Syrah 82 Tandoor #Tandoor 83 Teppan Grill #TeppanGrill For the Social Networks … the cherry on top To create a better interaction between the diners and restaurants, we will invite Twitter users to take a picture of their menu and uploading them to the platform– using the Hashtag #ElSaborF1 together with the corresponding restaurant Hashtag (included on the restaurant list). Such pictures will be collected from October 17 to October 30, and hosted at the website www.mexicogp.mx/elsaborf1/concurso/, where to find further information about the dynamic. Subsequently, from November 2 to November 11, at the same site a public voting will be opened, and the most voted picture will win a special dinner for two people at the restaurant whose hashtag had been the most mentioned. To download high definition pictures, click on the following link: https://we.tl/0GuQhWxviU To download menus of participant restaurants, click on the following link: https://we.tl/noBhTEyu5

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Contacto:
Francisco Velázquez [email protected] (52 55) 52019089 CIE Manuel Orvañanos [email protected] (52 55) 63866686 Band of Insiders
Yolanda Flores [email protected] (52 55) 2629 6900 Ext. 57172 CIE About CIE Corporación Interamericana de Entretenimiento, S.A.B de C. V. www.cie.com.mx We are the market leader in outdoor entertainment in Mexico, Colombia and Central America and one of the major players in the entertainment industry in Latin America and across the globe. CIE offers a variety of world-class entertainment options including concerts, theater productions, and sports and family and cultural events, among others, to meet our market segments’ needs for recreation and entertainment through its unique vertical integration model that provides the only access available to an extensive network of entertainment centers, advertisers including the principal advertising investors in our markets, and partnerships and strategic alliances with experienced global partners. We operate an amusement and water park in Bogota, Colombia, and manage Centro Banamex in Mexico City, one of the largest convention and exhibition facilities across the globe. We are recognized as the foremost producer and organizer of special and corporate events in Mexico, and we operate one of the most professional contact centers in the Mexican market. CIE is a public company whose shares and debt securities are listed on the Mexican Stock Exchange.

 

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